Outspoken Intel – Keep marketing during lockdown (3 tips that won’t cost you anything!)

Wow, this COVID-19 pandemic has really knocked us around. It’s unchartered territory and none of us know how to handle it. If you’re in business, you’re either in an industry that’s experiencing an unprecedented demand for your products and services, or you’re in an industry that’s come to a stand-still, for the foreseeable future.

What we need to understand during this time is that you shouldn’t stop your marketing activities. Yes, it’s a good idea to take stock of your expenses and cut back where necessary, however marketing and advertising your business should be TOP priority. 

Have a think about everyone who is self-isolating. They’re stuck at home. Where do you think they will be spending most of their time? You guessed it – online. You need to ensure that once this is all over, your business recovers and to do that you STILL need to stay front of mind with your target audience and customer base.

Here are some key tips that you can implement TODAY, that don’t cost a cent.

Social time.

If you’ve been procrastinating about social media for your business, now is the time to get set up, plan your posts and start connecting with your audience. A large percentage of your audience will be online and the easiest way to connect with them is on social media platforms. Let them know who you are and what you do, and how YOU can help them through this challenging time.

Provide value.

By providing value to your customers and clients, they’re likely to remember you over your competitors in the future. What can you bring to your customers via online channels that can help them?

Connect in different locations.

Not everyone consumes content in the same place, so plan ways in which you can connect with your current customers and your potential customers across different channels. How can you reach them? Newsletters/EDM’s are a great way to touch base with your current client base to let them know you’re here for them. Social media and blogging along with strong website SEO can help reach new audiences, in particular, those searching for alternatives.

Whatever you do, use this time wisely and make sure you keep your business visible.

Want to get more hands-on guidance? Check out Nicola’s Weekly Column on Coastbeat, Outspoken Intel, or book a free online consultation with her!

About the author:

Nicola is co-owner at Outspoken Entourage. Bringing disruptive design to the Coffs Coast, Outspoken Entourage offers a range of services including graphic design, logo and branding, website design, digital marketing packages and social media workshops for business.  Marketing and business strategy services are also available through their affiliate, One Fine Day Consulting. Find out more at outspokenentourage.com.au